This is the latest craze in Korea.
While I’m sure lots of people genuinely like them, we found them to not live up to the hype.
There are always many crazes in Korea, much more than in Australia, which I think relates to them being a small country and the way society is here. Many things that are not actually that good, especially foods, become very popular for a while and then disappear again.
I’ve also heard that the way products come to being popular in Korea can be different to many other countries. For example in another country there may be snacks made by a very small company, a start up company, but their product is so good that word of mouth spreads and they get bigger. The snack or food becomes popular because it’s good and the creators of it believe in their product and are passionate about it. In Korea, there are very big companies that dominate all industries, so when they want to make a good snack they can just throw money at it and create something and sell it whether it’s good or not. Smaller businesses don’t stand a chance against them. So if someone out there has made an actual good version of honey butter chips, it’s too difficult to promote against these huge companies that control everything.
Have you tried these chips? What chips do you think are nice in your own country?