The Hey Eonni store is very much Hugh’s project. He has taken over it from our friend Mikyung and has lots of plans for it. We also have a subscription box in the works. There will be gradual changes made to the store over the next few months, so please give suggestions!

We are trying to sell products that are hard to get internationally, also with cheaper shipping because most sites charge a lot for shipping. Eventually we want to be sourcing some products from artists and artisans in Korea who want to reach a larger market. I’ll also be selling some of my own paintings and prints there as well.

We wanted to correct any misconceptions that all guys in Korea are walking around wearing Kpop makeup all the time. As we said in the video, a lot of the time people may not even be aware if a guy is wearing some makeup. The times it’s obvious is when it’s badly applied, or it’s the wrong shade. That happens with girls as well, you’ll see girls with these super pale faces that don’t match their neck.

We are both of the opinion that it’s a good thing for guys to be able to wear makeup if they want to. I’m glad to see society changing here and making it more acceptable and that it’s a fast growing market.

While Hugh wears BB cream for filming, he never wears eye makeup but has been accused of wearing eyeliner or mascara several times! He just has long dark eyelashes that makes it look like that sometimes.

We also wanted to show some opinions that are not Seoul centered. I think often when people are talking about “Korean guys” it can be mostly be talking about young guys in Seoul, because they are in Seoul and that’s what they see. Since we live in the countryside we want to show more of Korea and that Seoul does not equal all of Korea, as well as talking about different generations.

One of the things I really like about Korea is there isn’t the same obsession with masculinity as the West, and masculinity is often defined in a different way  to Western Culture. BB Cream is a great product in Korea and BB Creams here have many uses other than just a foundation and are usually an all in one product. Whitening, blemish treatment, serum, sunscreen, moisturiser, as well as coverage. Unfortunately most BB Creams from Western companies are just tinted moisturisers and don’t have the benefits of Korean BB Creams. Beware of those ones.

My husband wears BB Cream when we film videos and occasionally when we have to go to an event or something. He doesn’t wear it every day, and wears one designed for men. He is pretty lazy about putting it on, but luckily BB Creams tend to adjust to match skin tone. He should do it in front of a mirror though! He puts it on the same way Aussie guys slap on sunscreen at the beach. I think if it ever became really normal and socially acceptable for men to wear BB Cream in Australia they’d probably do it that way as well! Put some in their hands and then rub vigorously over the face for 5 seconds.

Many people comment on how great Korean people’s skin looks, especially Kpop stars. Korean people do take care of their skin and do a lot of treatments on their skin, but that’s only part of it. BB Cream and makeup play a huge role and Kpop stars wear a lot of makeup! Sorry to burst any bubbles there. Your oppas are wearing so much makeup… it’s not that they are completely flawless..

Tell me some things you have been enjoying lately!